The limitations of Google Alerts for media monitoring
What do the Panama Papers, The Bachelor and house prices all have common? If you’re expecting a witty punch line, you’ll be disappointed....
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Welcome to the Mediamine blog
Because you just don't know what you don't know
2 min read
Placement, not distribution
Interactive database director David Reade — trading MediaPasifika, but with databases also covering Asia and Brazil — offers advice on...
2 min read
Tailored analysis provides important insights
Winston Churchill is credited with saying “a lie gets halfway around the world before the truth has a chance to get its pants on”, and...
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Standardising Media Measurement
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand...
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Add value for your members in 2016
Why is media monitoring important to me? You don’t drive to work with your eyes closed, and most organisations can’t operate effectively...
2 min read
The Spanish Inquisition
During the 2010 meeting of global PR and communications leaders in Barcelona, mentioned in the previous post, agreed that Advertising...
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